How to inform the users of the ingredients contained in branded products vs own brands.How to inform users of the different types of pain relief, what may work best for certain symptoms and the side effects and dosage.How to address the quantity of medicine in one box, knowing how many to take and when.
By replacing the branded elements creating one brand, colour categorised by type of active ingredient, allows the ingredients to be the main focus for the user. With two paths, one to view the whole range and one for symptom checkers giving suggestions on which medicine and the quantity advised, allows users to have a more detailed understanding prior to purchasing. By replacing wordy text with infographics also accessible information.
