. Lucas Hugh .

Store graphics design for
a performance wear company
for women on the move.

Project . 5/7

Client .
Lucas Hugh
Project Type .
Art Direction . Brand Experience
Project Year .
2019

A series of inner store graphics for the summer workout tour in the U.S. Along with graphics for the new store in London that are timeless to the brand.

To gather the size of the store and walls, with designs relating to the graphics of core items in the collection. The design should reflect the ethos of the company, being energetic, motivating, clean, elegant and simple.

Designing at larger scales for the first time. Alongside this utilising the colour and graphics into stores for the designs.

A series of inner store graphics for the summer workout tour in the U.S. Along with graphics for the new store in London that are timeless to the brand.

©2021 . Sian Williams . Selected Works